Consumer products are goods purchased by individuals for personal or household use. These products are categorized based on their usage, frequency of purchase, and how they fulfill consumer needs.

Description

1. Convenience Products: These are everyday items that consumers purchase frequently with minimal effort. Examples include food, beverages, toiletries, and cleaning supplies. They are often low-cost and readily available.

2. Shopping Products: These goods require more thought and comparison before purchase. Consumers evaluate factors like quality, price, and style before making decisions. Common examples include clothing, electronics, and furniture.

3. Specialty Products: These are unique or luxury items that consumers go out of their way to purchase. They are often high-priced and have strong brand identity, such as high-end watches, designer clothes, or luxury cars.

4. Unsought Products: These are products that consumers do not actively seek out or are unaware of until a need arises. Examples include insurance, funeral services, or emergency repair tools.

5. Durable and Non-durable Goods: Durable goods have a long life span and are used over time, such as appliances, cars, or furniture. Non-durable goods, like food and cleaning products, are consumed quickly and must be replaced regularly.